Facebook announced the “Community manager E-learning program” to help online Community managers set up their communities right, reach their target audience and get good engagement rate.
Social Media said in their announcement: “Facebook says that some 200 million people are now members of ‘very meaningful’ groups – groups which, upon joining, quickly become ‘the most important part of our social network experience’ – while people using Facebook groups each month now exceeds 1.4 billion users.”
What is the “Community Manager e-learning program” from Facebook?
The Community Manager e-learning Program is a series of free courses that serve as a holistic guide to community management – from building the foundation of a community, to measuring and analyzing a community’s success.
Is designed to help you learn how to build, scale and sustain a meaningful online community more effectively and efficiently.”
The program is a free grouping of courses offered by Facebook’s Blueprint. It was designed to help digital marketers build and maintain a community with all of the best practices they monitor on a daily basis.
The lessons are organized around topics that can be applied to community leaders of all levels, nonprofits, NGOs, agencies, and brands. The courses can also be used by educators and students who are interested in pursuing a role or career in Community Management.
It covers the following areas : Building an online community, community goals and community guiding principles. Best practices for managing audiences, tapping into the platform, building a brand, launching effectively, building and supporting your team and nurturing strong partnerships, as well as developing efficient operational workflows.
Making strategic content decisions for a community : serving up relevant content, keeping track of trends and planning goal-driven activities.
Engaging and moderating a community : understanding the onboarding process for new members, community operations, member-to-member connections, engagement tactics, community standards and terms of service, as well as safely and thoughtfully handling crises and conflicts. Measuring and analyzing community success : Content performance, feedback collection, data reporting and sustainability.”
Facebook Community Manager eLearning Program :