It’s the trendiest social network these days because everyone is talking about it. Clubhouse is the new born in the family of social networks, a little peculiarity : you can’t access it without an invitation.
Despite the fact that it is still in Beta version, Clubhouse is already valued at 1 billion dollars and has managed to attract more than 3 million users.
Clubhouse , how does it work?
The app was launched in March 2020 in the USA by Silicon Valley regulars Rohan Seth (formerly Google) and Paul Davison (founder of Highlight). The app is currently available on IOS only, it gives access to a number of chat rooms where a number of interesting topics are discussed in person (entrepreneurship, personal development, art …), the concept is similar to podcasts or round tables.
To access it, it’s simple, just create a profile and subscribe to the different themes proposed by the application. Once this operation has been completed, the user can access these rooms and participate fully in the debates on these themes.
How to integrate Clubhouse?
For this Beta version, the creators of the app have chosen to develop it using a sponsorship system. As a result, the app is only valid for a certain number of privileged people who are allowed to invite only two people from their entourage and are responsible for the behaviour of their guests . Invitations are therefore so rare that they are monetised on the web. Indeed, a Clubhouse invitation can be worth up to 200 dollars on the Internet. For the most patient, you will have to get on the waiting list, reserve a nickname and wait for the application to open its doors to the general public.
And what about personal data?
In terms of personal data protection, Clubhouse is the subject of debate. Indeed, the app is operational once the phone number is filled in and automatically downloads contacts from your phone in search of potential members that you can follow or invite. In addition, since discussions are live, the application records the content of rooms to analyse them in order to avoid problematic discussions. According to a study published by the Stanford Internet Observatory, the data revealed that a large amount of metadata is not encrypted, which could be very problematic in terms of protecting users’ personal data.