NFT: Everything you need to know about these tokens that allow you to sell digital works
NFT Non Fungible Token

NFT: Everything you need to know about these tokens that allow you to sell digital works

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  • Post published:March 26, 2021

What's NFT? What can you buy with NFT? Why are they so popular?  NFTs (Non-Fungible Token) are cryptographic tokens that allow selling works distributed on the web through unique, non-falsifiable, and non-interchangeable digital property titles. In other words, these tokens make it possible to justify the possession of a good and its authenticity, original creation and not a copy. Thus, more and more digital artworks are sells as NFTs. These tokens can be purchased for several reasons: for financial investment, as a collector's item, or for sentimental value. Buyers of virtual goods via NFTs may also feel more connected to the creator or brand involved.  To wit: NFT first appeared in 2017 with the phenomenon of virtual cards called CryptoKitties. What is the difference…

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5 tips to improve the SEO for videos on the search engine.
5-tips-to-improve-SEO-for-videos-in-Google-search-engine

5 tips to improve the SEO for videos on the search engine.

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  • Post published:March 19, 2021

1. Make sure your videos are publicly available The first tip is logical but very important: your videos must be publicly available for Google. To do this, make sure that each of your videos has a web page with an accessible URL by the search engine. The video must be easily visible on the page and available to visitors without complicated actions. 2. Provide structured data To understand what topics your videos are about, Google needs structured data. You can add information such as the video title, description, duration, thumbnail and, URL. Structured data allows you to access additional features, like the appearance of the Live badge and key moments in the video. Test the quality of your structured data 3. Provide…

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Clubhouse: Find out all about this new Invite-Only Social Media app
New Social Media App : Clubhouse

Clubhouse: Find out all about this new Invite-Only Social Media app

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  • Post published:February 19, 2021

It's the trendiest social network these days because everyone is talking about it. Clubhouse is the new born in the family of social networks, a little peculiarity : you can't access it without an invitation. Despite the fact that it is still in Beta version, Clubhouse is already valued at 1 billion dollars and has managed to attract more than 3 million users. Clubhouse , how does it work? The app was launched in March 2020 in the USA by Silicon Valley regulars Rohan Seth (formerly Google) and Paul Davison (founder of Highlight). The app is currently available on IOS only, it gives access to a number of chat rooms where a number of interesting topics are discussed in person (entrepreneurship, personal…

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Shorts, a new way to watch & create on YouTube
Youtube Shorts

Shorts, a new way to watch & create on YouTube

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  • Post published:February 19, 2021

YouTube announced the rollout of Shorts Shorts, a new short-form video experience for users who want to shoot short, catchy videos with their mobile phones, an equivalent of TikTok and Instagram Reels, letting creators and artists express themselves in 15 seconds or less with a range of creation tools. YouTube takes this opportunity to announce other new features such as an update of the chapter tool, support for emerging video formats, and new tools for YouTube Kids. Launched in India in September 2020, Shorts has quickly established itself and won over a large audience. Indeed, since the beginning of December, the number of users has tripled, and the Shorts reader records more than 3.5 billion views per day throughout the world. YouTube decided to make…

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Apple investor updates
Apple

Apple investor updates

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  • Post published:February 12, 2021

On this page, we gather Apple's statistics. Our sources are the official figures transmitted by the brand, through press releases or events. You can keep up to date with the company's news through its latest financial results, usage statistics, and device sales. Apple is one of the major players in the tech industry, producing and selling digital devices used by a large community of users around the world. Among its flagship products are the iPhone, iPad, iPod, Macintosh, and Apple Watch. The company was launched in 1976 in the United States by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple's key figures in 2021 worldwide : Number of active devices in the world, number of devices sold by Apple, number of users…

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Digital 2021 Global Overview Report

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  • Post published:February 1, 2021

4.66 billion Internet users in the world, 4.2 billion users of social networks, 5.22 billion mobile users, 6h54 spent on average online… Hootsuite and We Are Social unveil the figures for the use of the web and social networks in 2021. The major annual Digital Report 2021 study, published by Hootsuite and We Are Social, provides all the statistics on the use of the web and social networks around the world. Among the main findings, the study shows that the use of the internet, social media and mobile has increased sharply in 2020. Internet in 2021: the 10 key figuresAmong the many statistics revealed by the study, we have gathered the main figures to remember about Internet use in 2021. Out of…

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Digital Marketing trends you can’t ignore in 2021
Digital marketing trends in 2021

Digital Marketing trends you can’t ignore in 2021

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  • Post published:January 19, 2021

January is an opportunity to review best practices and trends for the coming year. A complete summary of the trends identified for 2021. Here are all the keys to getting off to a good start in 2021 and some ideas for strategies to implement. Trends in brand reputation :In 2021, brands must integrate e-reputation as a key success factor. They will need to link corporate communication to the social issues that punctuate the daily lives of their audiences, while taking into account the digital channels that weigh more heavily : media, social networks and influencers. Forge your reputation online using fast and effective formats such as short video for example. Finally, don't minimize the impact of Fake News that revolve around your…

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4 events not to be missed on Microsoft, SEO and Digital Marketing trends 2021

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  • Post published:January 19, 2021

MWCP 2021 : on the uses and new features of Microsoft, the Big SEO days, the content summit 2021 and a webinar on the major marketing trends for 2021. MWCP 2021: The online conference on Microsoft's uses and new featuresMWCP, or Modern Workplace Conference Paris, is the community event organized on January 18, 19 and 20, 2021 by Microsoft in Paris. The main goal is to share and exchange on the uses and new features of the publisher's collaborative platform and its technologies: Microsoft 365, Outlook, SharePoint, Office 365, Teams, Exchange and Power Platform … Among the topics covered at the conferences, which will be held in French and English, are communication, business processes, knowledge management, governance, personal productivity, security, and compliance.…

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“Use Signal”: With this tweet, Elon Musk unintentionally leapfrogged the action of another company.

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  • Post published:January 14, 2021

"Use Signal": With this tweet, Elon Musk unintentionally leapfrogged the action of another company. While the Tesla boss wanted to encourage a large number of people to use the Signal messaging application, some thought he was talking about another company. In two short words, Elon Musk made jump of 527% the share of the company Signal Advance, last Thursday, then of 91% the following day.Tesla's boss was not talking about this company, but about the messaging service Signal, one of WhatsApp's main competitors, reports the CNBC channel. Originally, Elon Musk drew this tweet to encourage the exodus of WhatsApp users to Signal. The reason? In the new WhatsApp terms of use, it is specified that user data can now be shared with…

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Facebook Messenger: a new logo and personalized themes for chats

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  • Post published:October 14, 2020

Facebook is persevering with its program of merging its messaging systems. After making the most important adjustments to the Instagram Direct feature, the social community is now tackling Facebook Messenger, its messaging software with more than 1 billion users worldwide. The goal is to make it easier to send messages to friends and family while making discussions more fun and personalized. An emblem that includes Instagram's colors the software logo is tinged with Instagram's flashy colors, all in gradient. But it retains the iconic vital motif that characterizes the Facebook Messenger logo. Our new logo displays a shift towards the future of messaging, a more dynamic, amusing, and incorporated way to live connected with the people you are near to," stated Stan Chudnovsky, vice chairman of Facebook Messenger in a release. Personalizing Messenger conversations other new features announced at the Messenger application include : the new default chat color, which uses the shades of the new logo, new cat themes (love, tie-dye), personalized reactions. New chat themes on Facebook Messenger. With 10 million users customizing their conversations every day, that is a critical detail for Facebook, which wants to fulfill the community gift on its messaging application. The social community also states that the selfie…

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