When Google knows that the utilization of a picture is subject to the acquisition of a license, the program adds an “Under license” badge. By clicking on the image, additional information is indicated. In some cases, you’ll even go on to the page detailing the license.
A filter to display licensed photos
Google adds a filter that permits users to display only commercially licensed images or creative commons licensed photos. These filters allow users to display only those photos that Google knows a license is associated
Protect Google, rights holders & users
These two new features will protect paid images from image banks, and by extension: both rights holders and Google Images users while clearing Google just in case of improper use. this extra information, displayed next to the photos in Google Images results, should encourage users to prefer to purchase a license (or use another photo) when a license badge is displayed.
By respecting the license, they’re going to be better protected legally. they’re going to not be ready to say “I found this image on Google, so I can use it freely”.
This new feature also allows Google to prove its straightness to image stakeholders and to mitigate its liability just in case of downloading a licensed photo from the program. during this case, Google acts as a 3rd party between a user of its services and therefore the rights holders by sharing license information.
Finally, for the rights holders, this extra information should cause a small increase in their revenues, especially since the addition of the license filter encourages them to supply this information to Google.